New yachts and new destinations aren’t the only things changing at Windstar. Yes, we’ve changed our logo! So why did we do that?
In short, as Windstar continues to expand and redefine itself, we wanted a fresh new look that put greater emphasis on the Windstar name in a classy, yet contemporary style.
Inspired by our continued commitment to unique and intimate luxury travel, the new logo dramatizes Windstar’s casually elegant, yacht style experience in the cruise industry.
We made the move from a sans serif typeface to serif typeface to reflect a more elegant look that aligns with the traditions of hospitality and grace that are core to Windstar’s guest experience. The flourish and the star are informal design elements that represent the water, the breeze and the clear nights experienced on a Windstar voyage. The type’s dark blue color is a gesture to the expansive and intriguing waters of the world, with the light blue as a symbol of the open sky. Together, these elements embody the Windstar brand essence.
The logo change is part of a comprehensive plan to refine marketing communications including a new web site later this year. The first yacht transformed with the new logo is the new Star Pride departing on its maiden voyage May 5, 2014 from Barcelona, Spain.
Here’s a peak at some of the places where the new logo is popping up …
Star Pride – Windstar took possession of the new yacht on April 17.
The Wupcake – Windstar’s unique treat unveiled at the Employee Logo Party
Personalized M&Ms with our new Insignia
Guest Materials – Some of the first materials produced (because guests come first!)
We are very proud of the new logo and hope you like it to. And thanks to many people and partners who have helped create and implement the new look!