Privacy Policy

Privacy Policy

Privacy Policy

General Overview

This Site is one of several sites (“Sites”) relating to and/or operated by Xanterra Leisure Holding, LLC, its subsidiaries, affiliates and related companies (“Xanterra” or “we”). The purpose of this Privacy Policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you. Terms not otherwise defined herein shall have the meaning ascribed to such terms in our Terms of Use.

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you online. For some services, we collect and transfer personal information to a service provider, or you may visit other merchants or service providers through links on our Sites who may collect and use your personal information. We encourage you to review the privacy policies of these sites before you disclose your personal information to others.

Please read the following to learn more about our data collection policies and practices:

What types of information we collect and why

We may collect personally-identifiable information and non-personally identifiable information when you use our Sites. “Personally-identifiable information” is information that can be used to identify you personally (either alone or in combination with other information), and “non-personally identifiable information” cannot be used to identify a specific individual. The personally-identifiable information we collect is typically used to facilitate the purchase and delivery of information, products or services to our customers and visitors. Specific personally-identifiable information collected may include, but is not limited to the following and may be subject to change:

Reservations & Purchases. In the case of a reservation or other purchase which is completed on one of our Sites, an online credit card transaction is required in order to complete the purchase. During this process we may generate and collect certain personally-identifiable information, such as name, name of the credit card holder, credit card billing address, credit card number, credit card security code, credit card expiration date, customer’s shipping address, phone number, and email address. We typically use this information in order to complete your reservation and/or purchase that you make. We may retain information relating to the customer, e.g. name, email and address, however we do not retain credit card information beyond the duration of your stay with us. Information we retain may be used to provide our services, and also to provide marketing and promotional content that may interest you, including our email and print newsletters.

Voluntary Health Information. For certain tours, activities, or other purposes, we may request health related information (such as medical conditions that may require the special attention of our employees during trips). You are not required to provide health information, but it may impact your ability to participate in a requested activity. You may also have the opportunity to provide dietary information or other preferences in connection with certain tours or activities, if you choose to do so. We use this information so that we can be aware of issues that may arise during your trip (e.g. health issues that may require special care,) offer you certain dietary items, or otherwise work to accommodate your needs.

Print/Online Newsletters, Sweepstakes, and other Special Content. If you wish to receive any of our newsletters, view our webcasts or other interactive features, or participate in any of our contests, drawings, sweepstakes, or promotions, we may require you to complete an online form which will require the submission of certain personally-identifiable information, such as name, mailing address, phone number, email address, and potentially other information. We typically use this information in order to deliver your newsletters, enter you in the promotion, or otherwise provide you with the service you request. We may also use this information to send you marketing and promotional materials, and we may combine this information with other information we hold about you so that we can better tailor our services, marketing, and promotional activities to you.

User Registration and Profile. We may also provide you with the option of creating your own personal profile, or a profile may automatically be created in our database if you provide certain information to us (including if you make a reservation or book a tour through Xanterra, whether through our Sites or otherwise). If a profile is created, we may combine information we receive from you or about you from various sources (including your bookings at our properties, your transactions on our various websites, or information you provide offline) in your profile. We may also use this information to send you marketing and other promotional materials.

How is information collected?

We may collect information from you in several different areas on the Sites, including but not limited to those described below:

Registration or Inquiries

If you register for a service or inquire about our properties, tours, or other travel opportunities, you may be asked to complete a registration form and provide personally-identifiable information, including the information discussed above regarding reservations, profiles, payment, newsletters, and voluntary health information, depending on the nature of the registration or inquiry. You may also be asked to choose a user ID and password in order to take advantage of certain features the Sites may offer, including, but not limited to, newsletters, contests, forums, webcasts or subscription-based services. Similarly, if you agree to provide us with optional profile information, this information will be collected through a registration form.

Newsletters, Site Emails and Mobile Offers

We may offer newsletters and/or other communications to share information with you about the Sites, about us and our affiliates and subsidiaries, about our business partners, or about third party offers or information we think would be of interest to you. In these cases, we will collect the information discussed above regarding print and email newsletters. When you provide this information, you may receive communications either by registering for a particular newsletter or type of information, or in conjunction with a special tour, property, feature or membership for which you have registered on a Site. Remember, if you consent to receive text messages from us, your wireless carrier may impose a charge on incoming texts. Please check with your wireless carrier for details.

Paid Transactions

Certain transactions within our Sites, such as booking a reservation or purchasing items in one of our online stores, may require that you provide us with the registration and payment information, described above. For example, you may provide us with your name, email, address, payment information, and other details. We will use this information to complete the transaction that you have requested, e.g. to process your reservation and to invoice you. Although some of these services are handled directly by Xanterra or its subsidiaries, others are managed on behalf of Xanterra or its subsidiaries by third party service providers, and the information you provide during these paid transactions may be submitted directly to the applicable provider, which in turn may share limited information (such as your name and email address, but not payment account details) with Xanterra or its subsidiaries.

Contests or Sweepstakes

We may operate contests, sweepstakes or other promotions through the Sites, which may require registration in order to enter. Your personally-identifiable information may be used by us to contact you for winner notification, prize delivery confirmation or other promotional purposes. Your entry may also result in your being added to our email or mailing/texting lists as well as those of our promotional partners associated with the promotion. Acceptance of a prize may require you (unless prohibited by law) to allow us to post publicly some of your information on the Sites, such as on a winner’s page, in the event you win a contest or sweepstakes. In some instances, a third-party advertiser or sponsor may operate or host a contest or sweepstakes on the Sites, and collect your information. In those cases, where we are not the sponsor, operator or host of the contest or sweepstakes, we may have no control over the information collected and accordingly urge you to review the official rules of the contest/sweepstakes as well as the advertiser’s or sponsor’s privacy policy applicable to the contest or sweepstakes before participating.

Surveys or Voting

From time-to-time we may request personally-identifiable information from you via surveys or voting polls. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information. At times, you may have to register to vote or to take part in a survey. The information we collect through surveys will vary depending on the nature of the survey, but typically includes your email, name, and other profile or registration information.


The Sites use standard technology called “cookies,” (which are small data files that are transferred to your computer when you allow your browser to accept cookies) or similar technologies. Please view our Cookie Policy (which is incorporated herein) for detailed information regarding the use of cookies and similar technologies on our Sites. If you do not want information collected through the use of cookies, you generally can opt out of providing this information by turning the cookies off in your browser; however, some areas of the Sites may not provide you with a personalized experience if you have disabled the use of cookies.

Analytics Tools

Our Sites may use Google Analytics or similar tools or services to collect information about the performance and use of our Sites. Our analytics services may collect information such as how often users visit our Sites, what pages they visit when they do so, and what other sites they used prior to coming to our Sites. We use the information we get from Google Analytics and other providers to improve our Sites. Although Google Analytics places persistent cookies on your computer to identify how users arrived at a Site and the number of times they return, the cookies are not intended for use by anyone but Google to provide analytics to us. Google’s ability to use and share information collected by Google Analytics about your visits to the Sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this Site by disabling cookies on your browser. To learn more about, or to opt-out of Google’s analytic and marketing services, visit Google Analytics Terms of Use, the Google Privacy Policy, or Google Analytics Opt-out.

IP Addresses and click-stream data

We may identify users by their IP address (e.g. to determine if a visitor is located in a country other than the U.S.). An IP address is a number that is automatically assigned to your computer whenever you access the Internet. When you request Web pages from the Sites, our computers log your IP address. Some countries may consider IP addresses to be personal information, so you may exercise choices with regard to your IP address as with other personal information, as described further below.

We may identify click-stream data for purposes of system administration, to improve the Sites and to report aggregate information to our advertisers and sponsors and/or other internal uses related to the Sites. Click-stream data is information collected by our computers when you request Web pages from the Sites. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. This data helps us analyze how visitors arrive at the Sites, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

How do we use the information we collect?

We internally use personally-identifiable information about our customers and Site visitors to improve our marketing and promotional efforts, to statistically analyze Site usage, to improve our content and product offerings and to customize the content and layout of our Sites. We believe these uses allow us to improve the Sites and provide better service to our customers. We may use a customer’s email address and mailing address or phone number, to contact a customer regarding, administrative matters or notices, issues with a transaction, satisfaction with the Sites and/or our products and services and to provide further information regarding additional events, products and/or services in which we believe the customer would be interested subject to privacy laws and opt-in requirements of various countries.  We may also use information in the file we maintain about a customer to resolve disputes and troubleshoot problems.

We collect, process and use personal information for the purpose for which it was first collected and, if applicable, as authorized by you or as needed to fulfill your reservation or other purchase. This may include the uses described above or other uses which you may later authorize. We take reasonable steps to ensure that personal information collected is relevant to its intended use, and is accurate, current and complete.  We will not use your personal information for any purpose incompatible with this Privacy Policy unless we provide you notice and an opportunity to opt-out (or opt-in to the extent required by applicable law).

We only use, process and transfer health or medical information you voluntarily provide us as needed to ensure your health and physical well-being, and to protect your vital interests, when you participate on one of our tours or trips.

To whom may the information be disclosed?

Information we collect may be disclosed to a variety of parties, depending upon the purpose for which the information was provided and the context in which it was provided. When we transfer information to third parties, we use reasonable efforts to assure that they comply with our Privacy Policy and applicable legal requirements.

If you register with any of our Sites, your information (including information related to reservations or purchases you make on any of our Sites) will be aggregated and maintained as part of your profile. We may access or use such information, and we may share such information with our current or future affiliated and related companies, or carefully selected third parties, to provide you with information or marketing communications in which we think you may be interested (subject to privacy laws and opt-in requirements of various countries, to the extent applicable to your information). You may opt-out of having your information shared with any third parties or used for marketing communications by following the instructions below under “What choices do I have about collecting, using, and disclosing my information?”

In order to process your requests, we may provide your personally-identifiable information to service providers or other companies who work on our behalf in order, for example, to deliver the goods or services you have ordered, or to provide lodging, activities, or other services during certain tours you may book through the Sites. If you have been booked on a reservation through a third party travel agent or as part of a group, the travel agent or tour operator may provide your information to us as needed. You understand that in some cases it may be necessary for us to disclose and process your information outside of the United States if you purchase an international trip. In order for you to travel abroad, it may be mandatory (as required by government authorities at the points of departure and/or destination) to disclose and process your personal information for immigration, border control, security and anti-terrorism purposes, or any other purposes which they determine appropriate. These requirements may differ depending on your destination, and we may exercise our discretion to assist where appropriate.

In addition, in the event that we go through an existing or potential business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, certain customer information, including without limitation details on future reservations, will, in most instances, be part of the assets transferred.

We may, without your consent, access and disclose your personal information, any communications sent or received by you, and any other information that we may have about you to the extent we believe such disclosure is necessary or appropriate to comply with the law, regulation, rule or court order; to cooperate with law enforcement or national security requirements; pursuant to requests from governmental, regulatory or administrative agencies or law enforcement authorities; or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding suspected fraud, violations of our Terms of Use, or activity that appears to us to be illegal or we believe may expose us to legal liability. Additionally, we may disclose personal information in situations that we believe to be emergencies involving potential threats to the physical safety or any person or property if we believe that your information in any way relates to that threat.

What choices do I have about collecting, using, and disclosing my information?

It is possible for you to use the Sites without giving us any personally-identifiable information. At any time, you may opt-out of having your information provided to third parties for marketing or other commercial purposes, and opt-out of other communications from us. Specifically, you can unsubscribe from email newsletters or similar communications by clicking on the unsubscribe link in every email. You may opt-out of all promotional communications and information sharing for marketing purposes by contacting the applicable Site on which this Privacy Policy is posted, at the email address (or mailing address if available) indicated below, or by sending a letter to Xanterra by mail at the address below, identifying the entity from which you no longer wish to receive marketing communications.

If you wish to take steps to opt-out of tracking by certain online advertisers, you can visit the Digital Advertising Alliance’s opt-out page at or the Network Advertising Initiative at Please note, most modern browsers include a “do not track” feature that may help protect your privacy. However, because there is not yet a defined response to do-not-track requests, our Site does not respond to your browser’s do-not-track request.

Correcting or deleting personal information

You may access or update any Personal Information we hold about you by sending us a letter or email using the contact information listed below. We will respond to reasonable requests for access or revision and will provide access to the extent required or allowed by law. However, except where disclosure is required by law, we may decide not to grant access or make revisions where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in any given case, or when the rights of others would be violated by granting the access.

To obtain a list of the Personal Information that Xanterra holds about you, or for residents of California (as required by California law) any Personal Information Xanterra has disclosed about you to third parties for direct marketing purposes during the preceding calendar year, please send a written, signed request to Xanterra by mail at the address below, identifying the entity from which you no longer wish to receive marketing communications.

Security precautions in place to protect your information

We have implemented reasonable security measures to safeguard the personally-identifiable information you provide us. However, please keep in mind that “perfect security” does not exist on the Internet, and accordingly we cannot provide any guarantee that your information will remain secure.

Links to other websites

You should be aware that when you are on the Sites you could be directed to other sites beyond our control. For example, if you click on a link to one of our service providers, you will likely leave our Site and move to a different website which is not operated by us. This may include links from partners that may use one of our logos as part of a co-branding agreement. These other websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a website that is linked to one of our Sites, you should carefully review that site’s privacy policy before providing any personal information. This Privacy Policy does not apply to any information you submit to third-party websites, including, without limitation, any websites that may be connected to our Sites by hypertext link or otherwise

Limitation of liability

By providing us with any personally-identifiable information, you expressly and unconditionally release and hold harmless Xanterra, its parents, subsidiaries, affiliates, related companies and their respective shareholders, owners, members, directors, officers, employees and agents (collectively, the “Releasees”) from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected personally-identifiable information. In addition, while we take reasonable steps to prevent third party companies from making unauthorized use of your personal information, we cannot be held liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected personally-identifiable information by those third parties.

Notification of changes and acceptance of the Privacy Policy

By using this Site, you signify your agreement to the terms of our Privacy Policy. We may change this Privacy Policy from time to time. If so, any such changes will be posted on this page, so that we may keep users informed of our information collection practices. Accordingly, we recommend that you consult this page frequently so that you are aware of our latest policy. Your continued use of the Site shall constitute your acceptance of such revised Privacy Policy.

International users

If you are accessing this Site from outside of the United States, your information will be transferred to us in the United States. Regardless of where your information is collected or transferred, the information will be treated in accordance with this Privacy Policy.  When we use, process or disclose personal information transferred from the EU, we comply with the Safe Harbor Privacy Principles as described below, use the European Commission’s approved standard contract clauses, use other approved means under EU law to ensure adequate safeguards, or we obtain your consent. 

EU-US Privacy Shield

We comply with the principles of the Privacy Shield Framework. Our adherence to Privacy Shield reflects our commitment to protect the privacy of our EU users when we collect, process, and transfer  personal data collected from users in the EU. We adhere to the Privacy Shield principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, and recourse/enforcement/liability. Furthermore, we require third party recipients of EU citizens’ Personal Data to agree to respect these principles, and we accept liability for third parties’ processing of EU citizens’ data to the extent required by law.

We encourage EU (and US) users to contact us if you have any concerns about our compliance with this Privacy Policy and the Privacy Shield Framework. Any questions or concerns may be sent to the address or email below. Xanterra will respond to complaints from EU citizens within 45 days.

If any complaints cannot be resolved between you and Xanterra, we have agreed to participate in the dispute resolution procedures of the panel established by the EU data protection authorities (DPAs) to resolve disputes pursuant to the Privacy Shield Principles. EU residents with unresolved complaints may refer them to the a panel of EU DPAs’ or individual EU DPAs (as appropriate). If required by law, we will work with the appropriate panel of DPAs or individual DPA in the EU to resolve disputes. Under certain circumstances, these dispute resolution processes may result in your ability to invoke binding arbitration. As a US company, we are also subject to the investigatory and enforcement power of the FTC regarding our compliance with the Privacy Shield Framework and this Privacy Policy, and users may direct complaints to the FTC in the event the dispute resolution processes described above is unsatisfactory.

You may view the list of Privacy Shield companies here.

A special note for parents concerning privacy

This Site is not intended for use by children under the age of 13. We do not knowingly collect personally-identifiable information from children under the age of 13. If we learn that a child has provided us with personal information without parental consent, we will delete the child’s personal information (except as may be necessary for legal compliance) and remove the child from any mailing lists.

Contact information for questions or concerns about this Privacy Policy

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us as follows:

For opt-out requests or other matters concerning this Site:


Xanterra Parks & Resorts
6312 S. Fiddlers Green Cir, Suite 600 North
Greenwood Village, CO 80111
Attention: Legal Affairs

Or send a letter to our parent company (indicating the Site about which you are writing):

Xanterra Leisure Holding, LLC

Attn.: Legal

6312 S. Fiddlers Green Circle
Suite 600 North
Greenwood Village, Colorado 80111

Revised March 27, 2017

Cookie Policy

The websites owned and operated by Xanterra Leisure Holding, LLC, its affiliates and subsidiaries (“Xanterra” “we” or “us”) (each a “Site” and collectively the “Sites”) use cookies and other tracking technologies to help improve your user experience and the performance of our Sites. By continuing to use the Site from which you accessed this cookie policy, you consent to the terms of this policy. Please read this policy carefully to understand how we use cookies, web beacons and tracking technologies, and how you can control or manage your consent to the collection of data using these technologies.

What are Cookies, Web Beacons and Other Tracking Technologies?

A cookie is a small file placed by most websites onto your computer. Cookies allow websites to perform a variety of functions, such as remembering that you have logged in, ensuring you have a stable and secure connection, remembering your preferences and much more. Cookies may also be used in order to deliver advertising or other content that is relevant to you both on that site and across the web, during the session or over time. Most websites depend on cookies to ensure the best user experience, to understand how the Site is being used in order to optimise the experience, and to deliver relevant content.

Types of Cookies, Web Beacons and Other Tracking Technologies We May Use

First Party Cookies

First party cookies are set by the website you are visiting and they can only be read by that site.

Third Party Cookies

Third party cookies are set by other organizations that we use for different services. For example, Xanterra uses external analytics services and these suppliers may set cookies on Xanterra’s behalf in order to report what’s popular and what’s not. By your continued use of the Site, you consent to our use of third party cookies as described in this policy.

Please remember, our Site may contain content embedded from, for example, YouTube or Flickr. This Cookie Policy does not apply to third-parties who may set their own cookies. Please see the applicable policies of those third parties for more information.

Session Cookies

“Session Cookies” are stored only for the duration of your visit to a website and are generally deleted from your device when your browsing session ends (or shortly thereafter) or when you delete them. For example, we may use a session cookie to keep you logged in to your account while browsing our Site.

Persistent Cookies

“Persistent Cookies” are saved on your device for longer, fixed periods of time. Persistent cookies are used where we need to know who you are for more than one usage session. For example, we may install a persistent cookie if you have asked us to remember preferences like your location or your username.

Web Beacons, Clear GIFs, Page Tags, etc.

These terms (and several others) are often used to describe a particular form of technology implemented by many websites, typically to help them to analyze how their site is being used and, in turn, to improve your experience of their site. They may also be used to target any advertising being served on the web page you are viewing, to analyze the success of marketing campaigns or provide enhanced analytics.

A “web beacon” usually takes the form of a small, transparent image, which is embedded in a web page or an email, that allows us to analyze whether users read a particular email. They are used in conjunction with cookies and send information such as your IP address, when you viewed the page or email, the type of device or browser you use, and your (broad) location. These technologies may be used by us or by third party service providers.

Flash Cookies

Any content displayed using Adobe Flash may require the use of “Flash Cookies.” The Adobe website provides comprehensive information on how to delete or disable Flash cookies either for a specific domain or for all websites. Please see for details. Please be aware that restricting the use of Flash Cookies may affect the features available to you for Flash based content.

How We Use Third Party Cookies and Other Tracking Technologies

We may partner with a limited number of third-parties who may install cookies, or use web beacons, and other tracking technologies in order to deliver the services they are offering. When we allow third parties to use these technologies on our Site, they may create and compile analytics based on your usage of the Site or deliver advertising or other relevant content to you (including over time and across other websites). Please note that third parties’ use of these technologies may also be subject to the privacy, cookie, and other policies of that third party.

Cookies We Use

Details of some cookies we may use on our various Sites, and what they do are below. The cookies we use generally fall into one of the four following categories:
  • “Strictly Necessary” – These cookies enable various operations on the webpage. For example, a session cookie may be used to maintain an active session, or to keep you logged in to your account. Our use of essential technologies may occur regardless of whether you have provided your consent.
  • “Functional” – These cookies further enhance the operation and functionality of our Site. For example, our Site may request the installation of a cookie if you would like to store your username or stay logged in after a session has ended.
  • “Performance” – These cookies help us improve the performance of our Site, to see whether you view certain content, or to learn how users interact with the features of our Site or other services. For example, when you arrive at our Site, the Site may install several session cookies that analyze how you spend your time on our Site.
  • “Marketing” – These cookies help deliver content or advertisements that may be of interest to you. These advertisements may be delivered on our Site or on third-party sites after you visit our Site.
Cookie Name   Description
JSESSIONID Strictly Necessary (First Party) Remembers your 'session ID' ensuring a smooth site browsing experience. The Site will not function correctly without it.
has_js Strictly Necessary (First Party) Detects if the user has Javascript enabled to determine how to deliver content to suit the visitors preference. The Site will not function properly without this cookie.
Performance (Third Party) We use Google Analytics to record general user behavior on our Site in order to improve the Site. No personal information is gathered and all data is ‘aggregated' to enable us to see general Site trends.
__utma enables Google Analytics to see repeat visits from the same computer and follow an individual journey
__utmb works with __utmc to determine how long a person spends on the Site
__utmz stores where a visitor came from prior to visiting the Site
How to reject or delete these cookies:
Id Advertising (Third Party) The DoubleClick cookie (id) enables the measuring of the effectiveness of online marketing campaigns.
How to reject or delete this cookie:

Social Media

To support our videos, we sometimes embed video content from websites such as YouTube. As a result, when you visit a page with content embedded from those sites you may be presented with cookies from these websites. We do not control these cookies. You should check with the YouTube website for more information about these cookies.

We would like to draw your attention to the fact that some of our Sites now include embedded 'share' buttons to enable users of the Site to easily share articles with their friends through a number of popular social networks. These sites may set a cookie when you are also logged in to their service. We do not control these cookies and you should check the relevant third party website for more information about these. They are YouTube, Facebook, Twitter and Google+.

Controlling your Cookies and Other Tracking Technologies

Every browser has a different method for controlling cookies. Please note that many modern browsers include a “do not track” feature that may help protect your privacy, although there is no defined response by many websites (including our Site) to a do-not-track request. Please also be aware that restricting cookies may impact the functionality of this Site and others.

For more information about cookies, web beacons, and other tracking technologies, how to control these technologies, or to learn how they can affect your privacy please visit the following sites:

Updates to this Policy

We may update this policy from time to time. We will post the most current version of this policy with its effective date on our Site. Your continued use of the Site means you consent to the terms of this policy.


By mail:
Xanterra Leisure Holding, LLC
Attn.: Legal
6312 S. Fiddlers Green Circle
Suite 600 North
Greenwood Village, Colorado 80111

Or by email:

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